Make your airtime work harder with Tamblin's Mobile iAds.

Tamblin's Mobile interactive TV Advertising (MiAd) technology gives viewers the opportunity to interact with their TV using their mobile phones.

Tamblin is working with media agencies and broadcasters to provide an SMS interactivity option that can be quickly and easily added to an existing TV campaign. Tamblin's MiAds have the following key features:

  • Provides an alternative response mechanism to "red button" iAds and is available to viewers in analogue, digital satellite, digital terrestrial and digital cable homes
  • Dynamic end-to-end campaign setup, management and reporting - fully accountable to manage campaign effectiveness
  • Create and manage multiple campaign versions for each day, region, country and broadcaster
  • Animated and branded "call to action" graphics to drive responses from viewers using their mobile phones


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