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IPTV is an important step forward for delivering interactive content and application solutions to TV. Telecom companies around the world are deploying next generation networks to offer users triple play services that include broadband, telephony and television. Of special focus are the video-on-demand services, which at last make their way into viewers' homes in a reliable and cost-effective manner. IPTV also provides broadcasters and content owners the opportunity to offer a wide range of services to complement their programmes, offering levels of interactivity not previously deployed.


Video Mosaic Menu Template

Interactive television has become a very broad term encompassing digital television platforms, participation TV, broadband (or internet) TV, mobile TV and now IPTV. Each platform has its strengths and weaknesses, but with IPTV, operators and broadcasters have an opportunity to learn from past mistakes and invest wisely in the interactive capabilities of their platforms.


Games Portal Template

Interactive TV services provide an ideal way to differentiate between competing digital platform operators. Many of the various IPTV middleware providers already provide a substantial step-change in capabilities compared with the dominant players in digital satellite, terrestrial and cable. However that technological advantage will come to nothing if IPTV operators cannot provide broadcasters and content owners a simple and cost-effective method for deploying advanced interactive services that doesn't require extensive involvement or support from the operator.


Video Mosaic Information Template

Tamblin's recently launched IPTV Interactive Portal product provides IPTV operators, broadcasters, production companies, application developers and media agencies a simple, cost-effective tool to deploy and manage interactive services such as games, magazines, voting, competitions and quizzes.

A portal is a collection of interactive screens and services linked together under a common brand and design. The Web contains numerous portals such as those from MSN, Yahoo, MySpace and AOL. Although the content model of those portals is similar, they are specifically targeted at the Web, while an interactive TV portal is something very different. This is where the strength of Tamblin's i-ZoneTV® CORE and the experience of Tamblin are key.


"My TV" User Homepage Template

An interactive TV portal doesn't navigate or function like a website. After all, it is being displayed on a TV and viewed from 3 metres away using a very simple remote control. A successful IPTV Interactive Portal should enhance the televisual experience not detract from it - remember, the viewer has turned on their TV to watch their favourite programme and not surf the Web. Just because IPTV technology enables operators to offer easy access to hundred of thousands of web sites, doesn't mean they should.

The IPTV Interactive Portal is a one-stop solution for delivering interactivity to an IPTV platform, whether it be as part of an IPTV Operator's interactive service, or sits behind a particular Channel Operator's programme offering. The IPTV Interactive Portal will allow clients to put together an interactive portal from a collection of templates from within i-ZoneTV® CORE.

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