Tamblin

Brands and website owners can now access a quick and cost-effective route to developing and publishing interactive content on the new SkyNet Portal, with the launch of Tamblin's i-ZoneTV^® ON-DEMAND for SkyNet. The interactive TV software tool offers pre-tested templates and an on-demand pricing model to significantly lower the barrier to entry for brands wishing to launch interactive TV services.

i-ZoneTV^® ON-DEMAND for SkyNet has been specifically developed to enable brands, websites and small broadcasters to launch web services on Sky, at low cost and in record time. While there is no charge to register and launch sites on the new portal, brands must adapt all web content for digital satellite audiences using WTVML technology. i-ZoneTV^® ON-DEMAND for SkyNet provides the tools to develop and deploy WTVML applications, enabling brands to repurpose all content specifically for the TV.

ON-DEMAND for SkyNet utilises Tamblin's i-ZoneTV^® CORE, the UK's most widely deployed interactive TV tool. The software powers Sky's entertainment and gaming portal, Sky Active, and has been used to publish over 60 iTV applications to more than 20 channels on Sky in the last two years. Other major UK broadcasters that use i-ZoneTV^® CORE include the BBC, Channel 4, Five, Flextech and ITV.

SkyNet provides an excellent low-risk, low-cost opportunity for brands wishing to take advantage of digital interactive TV. In response, Tamblin has created a unique product that offers a cost-effective way of creating and publishing compelling interactive services within 24 hours, significantly lowering the barrier to entry to launching interactive TV services.