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Five Leading UK broadcaster, Five, is using Tamblin’s i-ZoneTV software suite to build, manage and play-out the Channel’s entire portfolio of enhanced interactive services. Tamblin have now updated Five’s ISM transforming it from the existing quarter screen menu to full screen video with overlay. Playing across Sky, the updated ISM allows viewers to navigate to services such as quizzes, competitions and votes. Tamblin’s i-ZoneTV RESPONSE tool enables Five to capture, manage and analyse return-path data captured from red button interactions. Five’s selection of the Tamblin tools builds on our existing relationship with the company: the broadcaster has been using Tamblin’s i-ZoneTV software for over three years to develop and publish iTV services for a number of programs, including CSI, Home and Away, Five Movies, Joey, Back to Reality, The Farm, and its coverage of UEFA football.

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